zlacker

[return to "Apple is quietly pushing a TV ad product with media agencies"]
1. jupp0r+T5[view] [source] 2022-10-12 14:23:49
>>ksec+(OP)
Bold prediction: if ads on paid streaming services become the norm, there will be a renaissance of piracy because it will once again offer the superior user experience.
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2. Michae+27[view] [source] 2022-10-12 14:27:13
>>jupp0r+T5
It's inevitable. Paying for cable TV was once pitched to the American public as a reprieve from ads. Now, virtually all cable TV channels have more ads than than broadcast television had in the first place.
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3. fullsh+o8[view] [source] 2022-10-12 14:32:49
>>Michae+27
Well its inevitable to have an ad-tier and an ad-free tier at least. One of the benefits of digital ads v. linear TV ads.
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4. Msw242+Ib[view] [source] 2022-10-12 14:47:16
>>fullsh+o8
What do you do when you find out that you make more per ad-tier user than you do for ad-free user[0]?

The incentives go in the wrong direction from a UX perspective

[0] https://www.cordcuttersnews.com/hulu-makes-about-15-in-reven...

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5. smeyer+Kc[view] [source] 2022-10-12 14:51:09
>>Msw242+Ib
Can the answer not just be to charge more for the ad-free tier? The gap between what I'm willing to pay for a streaming service with and without ads is a lot more than what the current going rate is.
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6. lp0_on+Yl[view] [source] 2022-10-12 15:27:24
>>smeyer+Kc
This is boiling the frog though? These services were sold to us as something without ads. Seems really mob-like for the services to say to me: pay more or we're going to start showing ads on the thing we sold to you with the promise you wouldn't have any ads.

Rinse and repeat another year later.

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