Downloading a torrent client and VPN is seen as confusingly complicated for many of them. Once I help them get past that, I also have to train them to search safely and parse the file names of what they are trying to find. More than just informing them that a movie is not a 25 MB exe file, but that there is a convention around encoding/file type, bit rate, and how episodes/tracks are named.
It is understandable, but I think there is a huge mental barrier for most non-savvy computer users. I think that unless there is some friendly and non-sketchy all in one service to facilitate piracy there will not be some widespread upswell in piracy among the general public.
A small-scale solution could be setting up a Jellyfin or similar server for all your friends + family members. Curate it with what they ask for, maybe give them access to a Sonarr instance so they can add content themselves. There are client apps for smart TVs, phones, and a web player. Maybe they'll like it so much they tell their friends, or want to set up their own :)
I anticipate some version of family and friend supported distributed services to continue growing in the near future.