Bold prediction: Apple will increasingly turn to services to maintain revenue growth as people don't upgrade their hardware as frequently because hardware innovation is also slowing down.
On a similar note, Apple will find it hard to move into VR because it'll never be a big enough business for them but a make or break for Meta.
If you want a more clear-cut example of this happening in the past, compare the launch of the PS3 with the Xbox 360. The PS3 was the better console in every way, being faster, having more features and not being made by Microsoft!
The Xbox 360 destroyed the PS3 at launch. Turns out, desperate consumers just wanted a cheap box to play vidya on. I think Meta knows this, which is why they go out of their way to undercut everyone, all the time.
I disagree. Apple did this kind of thing with the iPod and the iPhone. IIRC, the iPhone was $600 when it came out, and people paid it, even when there were dozens of other options. There are certainly people who are price sensitive, but Apple’s never really cared about selling to those people anyway.
FWIW, Macs still struggle to surmount the number of Windows machines in circulation, much less the number of Chromebooks floating around out there. Maybe you won't buy Meta's headset... but what options will schools make? How about businesses? Gamers? Thrill-seekers? Apple's marketing tactics are second-to-none, but many a business has outsmarted them in the past. Meta might just be next-up to bat.