Downloading a torrent client and VPN is seen as confusingly complicated for many of them. Once I help them get past that, I also have to train them to search safely and parse the file names of what they are trying to find. More than just informing them that a movie is not a 25 MB exe file, but that there is a convention around encoding/file type, bit rate, and how episodes/tracks are named.
It is understandable, but I think there is a huge mental barrier for most non-savvy computer users. I think that unless there is some friendly and non-sketchy all in one service to facilitate piracy there will not be some widespread upswell in piracy among the general public.
I've heard that paid Plexshares are more or less this. You pay to access a private streaming server that has all the content you could ever want. No VPNs, no torrent clients, no parsing formats, no viruses, no running an HDMI cable from a PC to your TV. It's as easy as any other paid streaming service, without exclusive content restrictions.