zlacker

>>ksec+(OP)
Bold prediction: if ads on paid streaming services become the norm, there will be a renaissance of piracy because it will once again offer the superior user experience.

>>jupp0r+T5
It's inevitable. Paying for cable TV was once pitched to the American public as a reprieve from ads. Now, virtually all cable TV channels have more ads than than broadcast television had in the first place.

>>Michae+27
Well its inevitable to have an ad-tier and an ad-free tier at least. One of the benefits of digital ads v. linear TV ads.

>>fullsh+o8
What do you do when you find out that you make more per ad-tier user than you do for ad-free user[0]?

The incentives go in the wrong direction from a UX perspective

[0] https://www.cordcuttersnews.com/hulu-makes-about-15-in-reven...

>>Msw242+Ib
Can the answer not just be to charge more for the ad-free tier? The gap between what I'm willing to pay for a streaming service with and without ads is a lot more than what the current going rate is.

>>smeyer+Kc
The problem is that if you increase the price too much, the bad PR and hit to your reputation will likely offset any extra revenue. If a service like Hulu released a $50/mo ad-free tier people would freak out, even if they still had access to the same free ad-tier experience they do now. I don't know that it'd be beneficial.