>>mholm+y5
This is inevitable for basically every media service whether its streaming music like Spotify, connected tv like Hulu, etc. You'll have a premium tier with no ads, perhaps a less ads but still some ads semi premium tier, and then an ads supported tier that is either free + ads or some small fee + ads. I know it's verboten to say this on Hacker News but it plays out this way over and over because some % of the consumers (read most of them) are actually okay with the trade off of having ads to pay less or pay not at all. This is even more pronounced outside the US where some markets are 99% ad supported. People should have the choice to pay for an ad free experience but its also okay for others to choose an ad supported one too.