zlacker

>>ksec+(OP)
I'm wondering if this is going to be the start of a lower cost tier, or perhaps raising the price to watch without ads? I don't think Apple could get away with normal ads on Apple TV without an option to get rid of them, even if it's a light touch.

>>mholm+y5
I feel like it's inevitable now that all streaming services are going to add an ad-based tier. Initially it will just be a cheaper option and you'll still be able to pay for an ad-free experience, but I am concerned that eventually the ad-free option will go away. It probably depends on how much money the services can make from advertising per subscriber per month - but it seems plausible that ads could be worth more per subscription to the streaming services than the $10ish dollars a month most of them charge.

>>dave78+M6
The sad thing that sticks in my head is that, if you’re the person who could afford the higher tier ad-free experience, you’re also worth more to the advertisers than people who can’t afford ad-free.

so if ad-based free tiers are profitable at all, then they are going to be more profitable than the paid subscriptions, and ad-free options will go away.