For what it's worth, Charity Navigator gives them 4 out of 4 stars with a 98.33/100 rating: https://www.charitynavigator.org/ein/200049703
Meanwhile eg the American Cancer Society gets 73/100 and spends more on fundraising than WMF's entire budget, so oncologists can snort blow off hookers in Vegas, but nobody cares.
It's a bit of a self-defeating attitude. Hackers love scrappy upstarts. Succeed too hard and you cease to be a scrappy upstart.
Wikipedia's current ads are both misleading and more intrusive than ever.
550 employees is huge, especially for an organization that doesn't even pay those employees to create and edit the content on the site. It's so far away from "on the edge of pauper" that the point you're making—even if true for other, non-Wikimedia realms—is completely irrelevant here.
Bullshit.
To repeat: the ads today are more misleading and more intrusive than ever. In years past there were ads that were unlike the ones used today. (People complained about them, but I was not among them.) Those ads were successful. There's no evidence to argue that they wouldn't be successful today, too.
As I said, hacker ethos of biasing in favor of the scrappy underdog. It was fine to fundraise when they were small and their strategy was unproven, but as they grow and their strategy is demonstrated as effective, they lose our favor.
ETA: speaking of human psychology... It's an election cycle in the US. It's interesting that this story, the facts of which have been known since last year (according to a cursory search of news story dates) is suddenly again making the rounds right now. May be simple coincidence.
The reason the story is coming up now is that the Wikimedia Foundation is currently "testing" the fundraising banners, in time for the big annual fundraising campaign in December. So at present, a certain percentage of Wikipedia readers in major English-speaking countries are shown the fundraising banners.
https://en.wikipedia.org/wiki/Wikipedia:Village_pump_(WMF)#W...