zlacker

>>miles+(OP)
Apple needs to be very careful that they don’t erode the things that most differentiate them from their competition.

>>tailsp+14
You are very mistaken if you think Apples recent "privacy" push wasn't about taking over advertising revenue from Facebook, Google, snap and tiktok

>>random+Bs
They could have done that without a so called "privacy push", they "own" the device and if they chose to, could provide advertisers a level of targeting that the mentioned entities cannot match without resorting to privacy as a red herring

>>rising+rt
They can't compete with the big ad players and they know it. They tried. It's another classic example of "if you can't beat them, use your other enormous industry leverage to change the game to your advantage." Truth is, I don't think Apple realizes yet how critical that tracking data is to keep advertisers happy and informed. I predict that they will enter the ad market in full 3 years from now, and the existing players will push for an antitrust lawsuit in 5. If they survive that is.

>>NBJack+cR
> Truth is, I don't think Apple realizes yet how critical that tracking data is to keep advertisers happy and informed

I think they do. Note that Apple can still track conversions on apps (gaming apps is where the money is), which basically no-one else can without getting ATT agreement. Note additionally how Apple (and Google's) business are conveniently excluded from ATT concerns (because they track installs differently).

Like the gaming advertisers on iOS have nowhere else to go now that Apple have hobbled the competition, which they tried to do with App Store ads about 5 years ago.