zlacker

>>miles+(OP)
Apple needs to be very careful that they don’t erode the things that most differentiate them from their competition.

>>tailsp+14
Agree. But I believe Apple thinks they also need to move harder into "services" and, I suppose, now ads. I think Apple recognizes that the high-margin hardware business is not not sustainable. Especially as everyone who would want an iPhone already owns one. Apple needs to grow somewhere.