It'll just sell one phone.
aPhone.
It's, a phone.
Not aPhone 1, aPhone 2. That's not minimalist.
Just aPhone, 2022 edition. And so on.
It's aPhone for people who like regular sized phones. 5.8" display max, 3-4ths of the way to flagship specs, a $500 ish price tag.
Pair it with near stock Android with minor adjustments only, and i really think the aPhone could be a hit and help build a (not a billion-dollar) multi-million dollar company.