So, by all accounts, the iPhone mini has been an extremely slow seller.
https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...
Why would that form factor succeed in the Android space?
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I see these meme on tech sites all the time: “oh phones are too big I just want something simple”. That is a valid sentiment that I think is shared by basically no average consumer. For a lot of people, phones are their primary computing devices, so a big screen is nice there. Bigger phones allow for more battery capacity. Aging populations like them because you can use screen zoom features to really blow up that text size without making the effective viewport too small.
And…people just like big stuff. I know that’s simplistic and a little condescending, but then look at SUV and truck sales.
- people tend to correlate size and price, and by default the correlation is direct (for some things it's inverse), so at similar capabilities (and thus prices) consumers will tend to go with the larger version
- for a smartphone specifically, there's a direct relationship between battery size and device size, and battery life is a really valuable convenience
The iPhone 13 mini has a 2400 mAh battery, the 13 has 3200. 33% more battery capacity is a lot, and at 2400mAh I don't think the mini doesn't survive an entire day of relatively heavy use without a charge.
So make it 3mm thicker?