So, by all accounts, the iPhone mini has been an extremely slow seller.
https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...
Why would that form factor succeed in the Android space?
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I see these meme on tech sites all the time: “oh phones are too big I just want something simple”. That is a valid sentiment that I think is shared by basically no average consumer. For a lot of people, phones are their primary computing devices, so a big screen is nice there. Bigger phones allow for more battery capacity. Aging populations like them because you can use screen zoom features to really blow up that text size without making the effective viewport too small.
And…people just like big stuff. I know that’s simplistic and a little condescending, but then look at SUV and truck sales.
Well, it's up against the iPhone SE, which has the same size, same weight and the same processor. [1]
[1] https://www.apple.com/uk/iphone/compare/?modelList=iphone13m...
https://www.phonearena.com/phones/size/Apple-iPhone-12-mini,...
I had the previous SE from years back and it's still my preferred size, the current mini is significantly bigger than it.
As an aside, I had to switch to the 12 mini as the old SE started becoming unusable due to its age. I did switch to a Pixel 4a temporarily but that was too big for what I wanted and traded it in as soon as I could.