So, by all accounts, the iPhone mini has been an extremely slow seller.
https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...
Why would that form factor succeed in the Android space?
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I see these meme on tech sites all the time: “oh phones are too big I just want something simple”. That is a valid sentiment that I think is shared by basically no average consumer. For a lot of people, phones are their primary computing devices, so a big screen is nice there. Bigger phones allow for more battery capacity. Aging populations like them because you can use screen zoom features to really blow up that text size without making the effective viewport too small.
And…people just like big stuff. I know that’s simplistic and a little condescending, but then look at SUV and truck sales.
- people tend to correlate size and price, and by default the correlation is direct (for some things it's inverse), so at similar capabilities (and thus prices) consumers will tend to go with the larger version
- for a smartphone specifically, there's a direct relationship between battery size and device size, and battery life is a really valuable convenience
The iPhone 13 mini has a 2400 mAh battery, the 13 has 3200. 33% more battery capacity is a lot, and at 2400mAh I don't think the mini doesn't survive an entire day of relatively heavy use without a charge.
As the largest consumer of energy is the display of a smartphone, you don't need the same battery size to get the same runtime in a smaller phone. Also by increasing the depth of the smartphone by just 1-2 millimeters you can offset the smaller area available for the battery.
The battery capacity grows much faster than the display energy consumption, and it's not even a fight: at otherwise equivalent hardware, the larger phone has always had better battery life than the smaller one in every iPhone generation.
The minis both suffered significant criticism due to battery life issues, compared to their larger sibling.
> Also by increasing the depth of the smartphone by just 1-2 millimeters you can offset the smaller area available for the battery.
You can do the same on both smaller and larger form factors so that's not an advantage of the SFF phones.
And much to my dismay Apple remains very much not a fan of that: after having increased the phone depth to long-forgotten heights of 8.3mm (a chonk not seen since the 4S's 9.3), it's been reduced back down to 7.65 in the 13 (up a hair from the 12's 7.4). I fear an eventual return to the dark days of the 6S/7 and their 7.1mm you could shave with (but couldn't pick your phone off of the table for lack of ability to grip the thing without using your fingernails to pry it off).