A more 'perfect' PR stunt, the official autobiographer of Steve Jobs couldn't ask for...before you start downvoting me for a seemingly insensitive comment, I don't mean that is perfect that he died. Absolutely not.
I am dealing with the loss just like any other tech-loving fan-boi.
Just pointing out that it the PR storm generated around this book as a result of his passing, will be nothing like he could have ever paid for....i.e. it is 'perfect' (from a selling the books perspective).
Perfectly sad...otherwise.