zlacker

>>tagoll+(OP)
We need to talk more about this.

That said, Organizations with professionals should be able to do nuance, at least a bit of it.

But the general public at large ... you're dealing with 'lowest common denominator' which is 'issues with literacy' and harder to grasp - very limited, care, attention span, and may not even be listening to the message - and may be getting misinformation from elsewhere.

Communicating clearly is a skill.

A lot of marketing people I believe have missed the message on this, every day I come across a new product and can't really understand what it does, the value proposition, who it's for, etc.. while at the same time there's tons of arbitrary marketing verbiage. Words matter.

>>jollyb+ow
The approach used by most famous religious books (bhagavadgita, etc.) is statements with many layers of meanings. For example, such a book might say "do to others what you want others do to yourself" and a well-meaning simpleton gets only the surface level meaning, while a more advanced reader sees the more profound meaning, which might've offended simpletons. So everyone gets exactly as much as useful for them. Metaphors are used for the same reason.