I predict that this will blow over, and won't be a big deal in a few years time once FOSS drivers for what is effectively just a new breed of TPM are released.
If in five years, it turns out I was wrong, I'll eat my hat. Although defining "my hat" by then might be difficult, as it'll probably be subscription based.
This is not the end. They'll keep pushing, as slow as they need to, with Windows 11 being the next step. They didn't suddenly lose the incentive, they just met resistance.