Take a startup with a few users. The senior engineer decides they need pub/sub to ship a new feature. With Kafka, the team goes to learn about Kafka best practices, choose client libraries, and learn the Kafka quirks. They also need to spin up Kafka instances. They ship it in a month.
With postgres, they’ve got an MVP in a day, and shipped within a week.
Is this some magical database where you don't need to worry about access patterns, best practices or how it is deployed.