zlacker

>>74d-fe+(OP)
Here we go again . . .

But in all seriousness, even if they could ship something meaningful, one wonders if the brand is tarnished such that it makes sense to re-launch with fresh branding.

“Magic Leap” does not conjure up positive images in my mind. Why swim against the current unnecessarily?

>>thathn+y3
Most people don’t know the name Magic Leap. HN is a (relatively) small bubble. The only place where the name might have a bad effect would be in hiring or raising money. But, really changing the name would be worse in that regard as it would signal that they (Magic Leap) also thought the name was tarnished.

>>mbrees+69
The point is that the name Magic Leap IS extremely and deeply tarnished, in so many ways, and Magic Leap pretending it's not just makes them look more laughably delusional than they already are (which is extremely), just like Trump still believing that he won the election.

I just posted citations and quotes about just the most obvious three ways Magic Leap tarnished their own reputation from the start:

1) the sex discrimination lawsuit and nepotistic sexist bro culture,

2) blatantly ripping off other people's ideas without credit in the patent applications,

3) the ridiculous TEDX talk and fraudulent claims on the fake video "demos".

But that's just the tip of the iceberg, not even touching on the flaws and shortcomings and fraudulent claims about the hardware and software itself. Magic Leap's terrible reputation has been well covered in many tech and mainstream publications, and is known quite widely both inside and outside of HN.

Here's a starting point if you really don't already know about Magic Leap's well established terrible reputation:

Dented Reality: Magic Leap Sees Slow Sales, Steep Losses:

https://www.theinformation.com/articles/dented-reality-magic...

>Magic Leap had high hopes for sales of its augmented reality headset. Instead, the richly valued startup has seen slow sales of the device, recent layoffs and executive turnover. In the coming years, competition in AR will likely intensify as bigger tech companies enter the market.

HN discussion of that article:

https://news.ycombinator.com/item?id=21725347