zlacker

>>74d-fe+(OP)
Here we go again . . .

But in all seriousness, even if they could ship something meaningful, one wonders if the brand is tarnished such that it makes sense to re-launch with fresh branding.

“Magic Leap” does not conjure up positive images in my mind. Why swim against the current unnecessarily?

>>thathn+y3
Most people don’t know the name Magic Leap. HN is a (relatively) small bubble. The only place where the name might have a bad effect would be in hiring or raising money. But, really changing the name would be worse in that regard as it would signal that they (Magic Leap) also thought the name was tarnished.