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[return to "My first year at Magic Leap and the opportunity ahead"]
1. thathn+y3[view] [source] 2021-10-12 11:11:34
>>74d-fe+(OP)
Here we go again . . .

But in all seriousness, even if they could ship something meaningful, one wonders if the brand is tarnished such that it makes sense to re-launch with fresh branding.

“Magic Leap” does not conjure up positive images in my mind. Why swim against the current unnecessarily?

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2. 7952+n6[view] [source] 2021-10-12 11:36:26
>>thathn+y3
For enterprise I am not sure this kind of name branding makes sense anyway. Surely the user experience is going to depend massively on the deployed app and whoever develops that. Better for another company to slap their brand on it and sell it as part of a wider solution. My guess is that consultancy and services is where the money is rather than hardware. $10k per user per year to solve a business problem can be easier to sell than $2000 for a device.
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