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[return to "Reuters website goes behind paywall in new strategy"]
1. tyingq+Nb[view] [source] 2021-04-15 14:15:54
>>uptown+(OP)
"audiences prepared to pay $34.99 per month for a deeper level of coverage"

Holy crap...who is this audience? NYT is $4/month, WAPO is $4-6/month, etc.

Edit: Ah, okay, intro pricing that shifts to ~$17/month after a year. Still, though, that's half of this proposed pricing.

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2. mindcr+Uh[view] [source] 2021-04-15 14:48:15
>>tyingq+Nb
Yeah, somebody really needs to solve the micropayments problem for real. I have no problem paying for content, but there is no way in hell I'm paying $35 a month for a Reuters subscription just to read one or two articles a month. And same for NYT, WSJ, yadda, yadda, yadda. I mean... if we all paid for monthly subscriptions for every news site we read a couple of articles a month from, we'd be paying $600 / month just for news. I think that merits a "C'mon, man" response.

If nothing else maybe these sites could have plans that are tiered somehow, instead of going from "5 free a month (but you have to register and give us your info)" straight to "35.00 a month for unlimited." Give us "$3.00 a month for 10 articles, or $8.00 a month for 20 articles" tiered plan options or something.

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3. m000+9s[view] [source] 2021-04-15 15:40:28
>>mindcr+Uh
Micropayments are the way to go. But as the intermediate solution, I would be in favor of (non-expiring) credit-based microtransactions. E.g. you buy $20 of NYT credit. After that, it is $.25 for a single article <3y old, $1 for any number of today's articles, $3 for any number of articles from the past 7 days, $10 for full access for the following 30 days.

I'm not very fond of the tiered plans as you describe them. They are like the child of the unholy union between fast-food and gym marketing tricks: Would you like us to oversize your subscription from 15 to 40 articles for only $3? Wouldn't it be a huge inconvenience to pay us every month? Why don't you set up a recurring fee instead? But of course you will be reading 40 articles per month for the foreseeable future!

It's all gain for the sellers. But from the customer's perspective, one still has to give their credit card number, and may still end up paying for content they won't use.

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