It's also changing how crime is investigated; Google can be asked for a list of smartphones in an area at a given time, can be used to collect evidence or information (were you in this building on this floor at this time?). Carrying a smartphone can implicate you (or not) and you can be photographed by anyone at any moment regardless of your "rights".
I think people need to understand you are responsible for what you do on a computer; your clicks, searches, taps, installed app list, and basically everything is being recorded regardless of consent (which appears to be an illusion these days).
This is neither shocking nor unexpected. Humans generate data, data is going to be collected and used.
That's not going to change any time soon. Some thought Google would introduce a similar privacy feature to Apple's tracking consent but I lol'd at anyone who believed that.