>>femfos+(OP)
It's not just about giving feedback, it's also about how you give it. "You should switch roles" is a terrible piece of feedback. "You are failing to do X, Y, and Z; and Fred is doing those things very well" is much better. It allows for autonomy in determining how the team wants to handle said feedback, whether it's swapping roles, improving at current roles, or going out and finding more aligned investors.
Maybe doing it the first way works, too, but I think it is poor, lazy communication that used the zeitgeist as a crutch to make a difficult point. That doesn't mean it can't be done well and respectfully, which the given example perhaps did not.