It's worth saying that people who have no capability to betray you in a certain way are easier to do business with. It limits downside. I'd prefer to have a reputation for defending my friends, but not being credible for a certain attack is an interesting advantage. Perhaps vulgar and obnoxious people will be easier to work with too. I will look for a way to get mobbed that doesn't violate my moral code, might as well break the seal on that so I never make anyone nervous.