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[return to "Google’s FLoC Is a Terrible Idea"]
1. kall+Wk[view] [source] 2021-03-04 17:34:26
>>wyldfi+(OP)
If this actually goes anywhere, I'm kind of excited about it from the perspective of a product developer.

Being able to do content recommendation for fresh visitors without any tracking effort of your own would be pretty cool. It will probably come with a dialog, so users will likely opt out often for ads or on page load, but not if they just clicked "show me movie recommendations" in your app.

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2. coffee+7R1[view] [source] 2021-03-05 01:20:33
>>kall+Wk
Won't work.

The proposed designs never expose segments (err, cohorts, whatever) to the page. This machine works for managing targeted advertising in Chrome, and... that's it.

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3. kall+F82[view] [source] 2021-03-05 03:29:01
>>coffee+7R1
No, they explicitly do.

> cohort = await document.interestCohort()

I mean it‘s a proposal. I‘ll believe it when I can use it, but maybe actually look at the proposal.

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4. coffee+ae2[view] [source] 2021-03-05 04:10:00
>>kall+F82
Oh yeah, sorry, I should have clarified: there are a LOT of followup documents that build on it. The reason I think it won't be an option comes from one of those. (I think FLEDGE, but don't have time to check.)

But like you said, we'll see what they actually ship.

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