> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.
I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.
Stop spying on us, please.
If you say shit like this unironically, you can't ever accuse someone else of having a "warped perspective".
The technique is designed to encourage consumption. This does not necessarily make society more efficient; having frequent nags to consume product one does not need is wasteful.
It's more than likely that targeted ads make humanity less efficient, due to the widespread coercion to consume products and services that are not necessary for a healthy and happy life.