> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.
I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.
Stop spying on us, please.
The way they've worked for the last 400 years. The ads are tailored to the content, not the individual reader.
If you've every made the buying decisions for an organization, you've been targeted individually before. Through digital economies of scale, it's less expensive to do with consumers now and allows for publishers to get paid to generate content at the same time.