> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.
I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.
Stop spying on us, please.
The responsibility isn't on the user to either consent to tracking or to come up with an alternative business model that allows people to monetize things. The responsibility for monetizing things falls on the people who want to do the monetizing. They have to figure out a business model that works and that users consent to.