> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.
I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.
Stop spying on us, please.
That alone means direct payment will never replace ads.
Most people are not reading The Financial Times or Bloomberg, they are reading rags like The Sun and Facebook gossip. I would love for that content to go away, but really, ad supported models work great for that demographic.
Paid content, product placement, YouTubers pitching Audible book related to video.