> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.
I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.
Stop spying on us, please.
It barely exists so far and is only implemented by a single browser that I'd never heard of (Puma). Hardly fair to demand if people are using it yet.
> how do you propose things work?
We go back to advertising without tracking.
https://chrome.google.com/webstore/detail/coil/locbifcbeldmn...
I agree that their web presentation leaves a lot to be desired.