Let's go back to banner ads that are "targeted" based on what type of website you're looking at, rather than based on vacuuming up as much private info as possible about users.
>>beervi+dk
Yeah, revenue for that is pennies to the dollar compared to tracking. I am not defending it but it is not a simple switch to stop being evil and everything is fine. Hundreds of thousands of services would shut down that relied on ads to function. Which, again, they are relying on a predatory business model, but still.