>>asdfas+ye
If their intent is to convince Google, then I agree. If the intent is to convince the public and policy makers, I don't think they need to re-frame it. I am okay letting a company (even a complete industry) fail if society has decided that the industry or business practices are parasitic.
Privacy is a freedom which has many parasites (state and private entity driven) attacking it and I welcome changes to perception, regulation, and law which places safeguards around it.