We see this again and again. The cynic in me sees Stadia as yet another internal promotion scheme, masquerading as a product.
I doubt this will ever change. The internal momentum of the company culture will make it so. What does it mean for investors? Google has enough money they can just buy their way into markets indefinitely. It will probably keep them going, but I don't expect huge growth. I'd probably be putting my money into other stocks if I had to choose. I honestly don't think people would miss Google much if it was gone.
"We have some of the best cloud engineers in the world, we have one of the biggest fleets of data centers. Not a lot of companies could reasonably implement cloud gaming, but I bet we could!"
That part is true! But then:
"Productization? Pricing? Market-fit? Customer service and messaging? Whatever, we've got good tech, it'll sell itself. We can figure all that other stuff out later, that's the easy part."
...cue the flop. It was always going to be this way.
Consoles are great if you play enough, but I found that every time I could squeeze an hour here or there to play, the Xbox needed to update yet again for 20 minutes, and by then something else has come up and I am out.
Stadia lets you jump in and out, no updates as far as I have seen, and just magically works.
Disclaimer: I don't work for Google or any of the game studios and was actually skeptical they could solve the latency challenge.