But Google (and Facebook, and probably some other companies) don't have reasonable processes for disputing or resolving these situations.
Some have said that we should consider Google's challenge: lots of users/activities that need to be monitored and policed. The assumption is that Google could not afford to do this "reasonably" with humans instead of automated systems because the volume is high.
But Google certainly could hire and train humans to follow a process for reviewing and assisting in resolving these cases. They don't. It is doubtful that they cannot afford to do this; I haven't checked their annual report lately, but I'm guessing they still have a healthy profit.
In the unlikely event that involving more humans would be too expensive, then Google should raise their prices (or stop giving so much away for free).
To summarize, there is no excuse for Google to operate this way. They do because they can, and because the damage still falls into the "acceptable losses" column.
Yeah, until they piss off someone too big to not give up without a legal/public fight or they piss enough people to make a dent on their bottom line.
I think Google right now is just coasting and the short term evolution is just reactive/siloed plans but no bigger picture of where they want to go (basically just "evolution for promotion points")
The big plans are cloud/youtube. Smaller plans are things like Nest, Pixel, Stadia, etc. Web ads will take care of itself indefinitely.
There are always moonshots in flight but it's non-trivial to create a second trillion dollar business out of thin air.