I can imagine the EU will step in soon. There are multiple different aspects of being locked out of a "free" service provider like Google:
- Losing your email addresses - even if it was provided for free, will cause an immense harm. Email addresses will soon be transferable between companies like mobile numbers are today.
- Losing your own data - GDPR was a first step, user should have a right to his own data even if he was locked out of a platform.
- Losing digital goods like apps or ebooks. With a transferable email address these will become transferable too.