When you think privacy of in in the terms of 'social cooling', or consider things like China's 'social credit' system, I can't help be think we are much closer to the world depicted in the last season of Westworld than we might want to admit.
My dad is one of those old school guys who thinks law enforcement can do no wrong and nobody needs to hide anything unless they're doing something wrong. Even if that were true and I think it is true that many law enforcement personnel are trying to do good, that doesn't always mean the results will always reflect their intentions. When the sample size of facts is too small, as is often the case with mass collection, it's too easy for your sample to get mixed up with someone else's. Maybe your phone is the only other phone in the area when a murder is committed. That doesn't mean you did it, but it sure makes you look like the only suspect.
I was never able to gain an inch on his argument until I asked him why he has curtains on his living room window. I mean, it faces North, so there's no need to block intense sunlight, yet he closes them every night when he's sitting there reading a book or watching TV. Why? He's not doing anything illegal, yet he still doesn't want people watching him. He said he would not be ok with the Police standing at his window all night watching him. That's when he finally understood that digital privacy is not just for criminals, but for everyone who wants to exist in a peaceful state and not a police state.
I'm not doing anything wrong, but I still close the door when I take a dump. The idea that someone wanting privacy means it is nefarious or wrong is ridiculous.
(... not saying dumps are advanced noise, but this is on the right track. Don't hide the needle. Produce more haystack)
So instead of an ad blocker, we could have background bots in our browser visiting random urls and clicking on every ad in sight (of course it would need to mimic human UI input).
I wonder what affect that would have.