When you think privacy of in in the terms of 'social cooling', or consider things like China's 'social credit' system, I can't help be think we are much closer to the world depicted in the last season of Westworld than we might want to admit.
Sometimes I think that authors who see patterns and make reasonable but dire predictions about where society is going actually end up providing a game plan to career oppressors.
Cattle are products on a farm. They have purposes. A few bulls are left for breeding, the rest are gelded. Some cows are for milk. Others are fattened up as much as possible.
But all end up in the slaughterhouse. Anyone that steps out of line causes problems before that time may find themselves culled from the herd.
The purpose of the system is not to make cows happy, or meet cow needs. It's to produce as much economic product as possible.