The issue is my "real self" is uninterested in participating in these networks, even if to create a fake persona.
Maybe it could be automated, or outsourced?
Then doesn't this discount the threat being posed by the "Social Cooling" theory? If social media activity doesn't matter "when it comes down to real transactions" shouldn't we be less worried?
I think the answer is somewhere in the middle. Obviously you can't "social media fake" your way into a mortgage (I hope) but it may stop you from getting a job or being elected to office.
> but it may stop you from getting a job or being elected to office.
This is more of the problem - the social impact eventually leads to financial impact.