I would suggest you step away from any scripts and turn on the company ears. Simply explaining what is going on more “clear” and repeating it more often probably won’t get you anywhere good.
Why does this make your users uncomfortable? How can you work with them to achieve your product goals without undermining your relationship with them?
Good luck!
From TripleByte’s perspective it is a PR disaster, or at least we should treat it as such. Appealing to TripleByte’s internal moral compass is unlikely to succeed since they’ve demonstrated that they don’t have one. So we resort to appealing to their self-interest, since that is something they care about.
But whether these particular business people have a moral compass or not is irrelevant to whether we should be discussing this as a moral or strategic mistake:
1. If they have a moral compass, then the strategic mistake pales in comparison to the ethical mistake, and they'll get that. We should be encouraging people to listen to their conscience, not teaching them to equate their conscience with selfishness.
2. If they don't have a moral compass, then we shouldn't even be talking to them, we should be talking to each other about how we dis-empower them and remove them from positions where they can do harm. Even if we persuade a narcissist or sociopath that it's in their best interest to do the right thing in one situation, they'll just be presented with a new situation where they think it's not in their best interest to do the right thing. If they really are just bad people, they should be treated as the blight on society that they are.