After this announcement, though, I’m afraid that faith has completely crumbled. Even if Ammon had showed up in this thread and immediately announced that this was a terrible idea and they were rolling it back immediately, the mere fact that they were considering doing this is a huge blow. It doesn’t help that I skimmed the email when I got it this afternoon and didn’t even realize it was an opt-out; it was only when I saw this thread that I took a closer look and realized that the email was lacking a CTA button at the bottom for a reason. That seems incredibly shady to me and instantly changed my impression of the company.
Take heed, other companies: it only takes an instant to destroy your company’s reputation, and it’s incredibly difficult to win back that confidence.