I would suggest you step away from any scripts and turn on the company ears. Simply explaining what is going on more “clear” and repeating it more often probably won’t get you anywhere good.
Why does this make your users uncomfortable? How can you work with them to achieve your product goals without undermining your relationship with them?
Good luck!
I've learned this lesson personally. Trying to be "clear" about my own perspective while ignoring what the other person feels.
"You don't like what you see? Impossible, you just can't see it. Let me make you see!"