Just like Facebook used Onavo.
https://www.wsj.com/articles/facebooks-onavo-gives-social-me...
We got a sales call (seminar) from elastic.co. Despite all the positives, it was a hard value proposition. Why would we switch from Amazon's offering? For us noobs, elastic.co wasn't enough better to entice us to switch.
AWS is clearly scooping up the vast majority of users with their "good enough" offering. (I assume Azure, GCP, do the same.) I'm not saying it's right or wrong. I'm just saying it happens. And now Microsoft has much better forward looking intel.
I've been chewing on this ever since. Feels just like the 90s. I used to write AutoCAD add-ons. We third party developers knew in our bones that eventually Autodesk would steal our lunch money.
FWIW, I closed my personal repos on GitHub, in case any of my wares some day become popular.
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[0] Amazon Has Gone From Neutral Platform to Cutthroat Competitor, Say Open Source Developers
Community leaders say AWS increasingly poses an existential threat
https://onezero.medium.com/open-source-betrayed-industry-lea...