They understand their target audience more than most of the companies out there. When they are making moves such as this, they explain what was behind it. I find it authentic.
I mean, if they hadn't done a thing it would have been a great job, too. Pumping in cash to fund previously paid features for free sure goes a long way, too, but the changes they've made so far I'd hardly call managing and more not touching it aside from making paid things free.