As opposed to, what - exactly? This is quite a forced dichotomy you are presenting here, and I really don't think it is helpful, nor informative. I would expect this kind of commentary on Twitter, but I would have had a higher standard for HN.
Twitter makes money off of lighting fires under its users' asses, as does much of the media today. What you are doing here is trying to protect what THESE companies stand for. I find that to be much more revolting than those who are defending Amazon.