$2300 is an expensive experiment, one that might not be for me.
You want to get developers to bet on new tech, to innovate, then get the cost way down. Make me as an individual developer willing to take the risk that I might not have the time or the mindset to follow through.
I can't imagine that the cost of production is more than $500... start selling them at that price point.
This is not a "product market fit" problem, this is bad tech being pushed down the pipes until it makes it out of a fucked up company.