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[return to "Dented Reality: Magic Leap Sees Slow Sales, Steep Losses"]
1. mo1ok+V4[view] [source] 2019-12-06 20:27:50
>>gumby+(OP)
Let this be a lesson:

Working prototypes trump all theory.

I heard all silicon valley gurus stating they were "bearish on VR, bullish on "AR". This proliferated as a mantra throughout the industry. I thought they were wrong then, and believed the opposite - because I had a working VR headset that was awesome, but had only heard somewhat meh things about existing AR prototypes.

Until great AR hardware comes out, I'm still sticking with the same opinion.

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2. TrentL+y5[view] [source] 2019-12-06 20:31:52
>>mo1ok+V4
This partially comes from the SV all-or-nothing attitude: you can have AR on all the time (and thus revenue stream all the time), but you can't do that with VR.
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3. nostra+hs[view] [source] 2019-12-06 23:25:46
>>TrentL+y5
Also the potential markets affected. VR really only affects the games & entertainment market, which is big, but best case you're revolutionizing Hollywood. AR is applicable to a wide variety of B2B markets - surgery, piloting, hazardous waste removal, firefighting, the military, mining, tourism, deep sea exploration, science, space colonization, etc. - which collectively have much more money spent on them. Your total addressable market is basically the amount of money you can capture if everything goes perfectly, which is dictated by the amount spent on substitutes. AR has many more substitutes than VR.

Same reason cryptocurrency is hot - it threatens the financial/insurance/ownership industry, which as a $13T behemoth is currently the biggest economic prize on earth.

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