$2300 is an expensive experiment, one that might not be for me.
You want to get developers to bet on new tech, to innovate, then get the cost way down. Make me as an individual developer willing to take the risk that I might not have the time or the mindset to follow through.
I can't imagine that the cost of production is more than $500... start selling them at that price point.
I wouldn't panic just yet. I bet for every order of magnitude they reduce the price they will increase sales by an order of magnitude. Get it under $100 and the will sell millions of units.