>>tech-h+(OP)
I don't really understand why it's surprising to anyone that they would face "internal retaliation" after exposing their employer as evil and boycott worthy to the entire world. By publicizing it to the degree that they did and attaching their name to it, they were putting their interests over the company. If my company started doing business practices that I didn't approve of, I would try my hardest to change the direction from the inside out or I would leave and then criticize. I don't understand the desire to stay with a company and accept paychecks while simultaneously publicly denouncing and leading protests against them.
>>snvzz+ri
The company doesn't need to be deliberate about it, publicly attack the company for its faults and many of your peers will see you as a pariah, even if they agree with the underlying reason. Work internally and you're seen as a leader.