It disappoints in every way, you can't even check yesterdays stats.
Usually too early you don't want many low paying customer which would imply too much support while you iterate quickly. A low number of high paying customer is much better.
It's also easier to lower the cost later than increasing it. It's hard early on to find the right price point.
If he doesn't sale as much as he want, he will adapt.
Also, it’s easier to raise prices than to lower them. If you lower prices, you need to do it for your current users too or they’ll complain. If you raise prices, you can grandfather people in AND it can be used to incentivize people to buy before the price goes up.